1. Introduction
This Cookie Policy explains how VRS ("VRS", "we", "us", or "our") uses cookies and similar technologies on our website.
It describes:
- what cookies are;
- how and why we use them;
- the types of cookies we use;
- how you can manage your preferences.
This Cookie Policy should be read together with our Privacy Policy.
2. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit a website. They enable the website to recognize your device and store information about your preferences or actions.
Cookies may be:
- First-party cookies (set by us); or
- Third-party cookies (set by external providers).
We may also use similar technologies such as tracking pixels or scripts.
3. How and When Cookies Are Used
Cookies may be placed when you:
- visit our website;
- interact with content or forms;
- use our services;
- engage with embedded third-party content.
4. Legal Basis for Cookies
Strictly necessary cookies are processed based on our legitimate interest in ensuring the proper functioning of the website.
All other cookies are used only with your prior consent, which you may withdraw at any time.
5. Types of Cookies We Use
5.1 Strictly Necessary Cookies
These cookies are essential for the operation of the website and cannot be disabled.
They are typically set in response to actions made by you, such as:
- setting privacy preferences;
- logging in;
- filling in forms.
These cookies do not store directly identifiable personal data.
Legal basis: Legitimate interest (essential functionality)
5.2 Functional Cookies
Status: Not currently in use. We will update this policy and request consent via the cookie banner before these cookies are activated.
These cookies enable enhanced functionality and personalization.
They may:
- remember your preferences (e.g. language settings);
- improve usability and user experience.
If disabled, certain features may not function properly.
5.3 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting aggregated information.
They allow us to:
- measure website traffic;
- identify popular pages;
- improve performance and usability.
We use:
- Google Analytics 4 (property
G-Y3NB9T6KWP), provided by Google Ireland Ltd.
Google Analytics is loaded only after you accept analytics cookies in the cookie banner. Where possible, IP anonymisation and similar safeguards are applied (e.g. anonymizeIP).
Legal basis: Consent (Art. 6(1)(a) GDPR; § 25(1) TTDSG)
5.4 Social Media Cookies
Status: Not currently in use. We will update this policy and request consent via the cookie banner before these cookies are activated.
These cookies may be set by social media platforms integrated into our website.
They enable:
- sharing content;
- interaction with social networks;
- tracking of engagement across websites.
If disabled, these features may not be available.
5.5 Advertising Measurement Cookies (Google Ads)
We use Google Ads conversion measurement (tag AW-665280079, provided by Google Ireland Ltd.) to understand whether visitors who arrive via our Google Ads campaigns take actions such as booking a demo or submitting a contact form.
These cookies:
- attribute a completed action (conversion) to an ad click;
- measure the effectiveness of our advertising campaigns.
They are loaded only after you accept analytics cookies in the cookie banner. We do not use remarketing, ad personalisation or interest profiling — the ad-personalisation signal is permanently set to “denied” (Google Consent Mode v2).
Legal basis: Consent (Art. 6(1)(a) GDPR; § 25(1) TTDSG)
6. Cookie Table
Below is an overview of cookies we may use:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
session_id |
Maintains session state | Session | Necessary |
cookie_consent |
Stores cookie preferences | 6–12 months | Necessary |
_ga |
Google Analytics 4 – distinguishes visitors (usage statistics). Set only after you accept analytics cookies. | Up to 2 years | Analytics |
_ga_* |
Google Analytics 4 – maintains session state. Set only after you accept analytics cookies. | Up to 2 years | Analytics |
_gcl_au |
Google Ads – stores ad-click information to attribute conversions (e.g. a booked demo) to a campaign. Set only after you accept analytics cookies. | 90 days | Advertising measurement |
_gcl_aw |
Google Ads – stores the ad click identifier (gclid) when you arrive via a Google ad. Set only after you accept analytics cookies. | 90 days | Advertising measurement |
To review or change your cookie preferences at any time:
7. Third-Party Cookies
Some cookies are placed by third-party providers, including:
- analytics and advertising-measurement providers (Google Ireland Ltd. — Google Analytics 4, Google Ads);
- social media platforms (e.g. LinkedIn);
- embedded content providers (e.g. video services).
These providers may:
- process personal data independently;
- transfer data outside the EEA;
- apply their own privacy policies.
We recommend reviewing their policies for further information.
8. Managing Your Cookie Preferences
8.1 Cookie Settings / Consent Tool
When you visit our website, you will be presented with a cookie banner that allows you to:
- accept all cookies;
- reject non-essential cookies;
- customize your preferences.
You can change your preferences at any time via the cookie settings tool.
8.2 Browser Settings
You can also control cookies through your browser settings. You can:
- block cookies;
- delete existing cookies;
- receive alerts before cookies are stored.
Helpful resources:
9. Consequences of Disabling Cookies
If you disable cookies:
- some website features may not function properly;
- user experience may be affected;
- certain services may become unavailable.
10. International Data Transfers
Some third-party cookies may involve transfers of data outside the EEA.
Where this occurs, appropriate safeguards are implemented, such as:
- Standard Contractual Clauses (SCCs);
- equivalent legal mechanisms.
11. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect:
- changes in legal requirements;
- updates to our website or technologies.
The latest version will always be available on our website.
12. Contact Us
If you have any questions about this Cookie Policy, please contact: